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Propel Innovation Process

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  • Propel Innovation Process

Understanding iHub's PROPEL Innovation Process

Brigham iHub’s PROPEL Innovation Process helps you turn your ideas into commercializable medical products and services  than can proceed efficiently to market and benefit patients and improve care delivery. Whether the category of your innovation is in Devices, Diagnostics, Therapeutics, Digital Health or Care delivery, we are here to help.

Our team is here to guide you through the process, provide support, feedback and analysis and connect you with the right collaborators and funding opportunities to propel your project forward.

P

Propose Idea

  • Submit an Idea Share Form on our website
  • Come and talk to us at Brigham Innovation Hub
  • Attend Innovation Hub events like Idea Labs and Collaboration Nights to brainstorm with other clinicians and scientists
R

Review Proposal

  • Innovation Hub reviews your proposal based on the following factors:
    • People
    • Problem
    • Solution
    • Needs
O

Offer Feedback

  • Innovation Hub offers feedback on status of your Idea Share proposal and whether it enters Innovation Hub Pipeline
  • If not, Innovation Hub provides feedback and request for more information
P

Project Manager Assigned

  • Project Manager from Innovation Hub assigned to your proposal
  • Entered into Innovation Hub Pipeline as new Project
E

Establish Milestones and Conduct Analysis

  • Project Manager develops ‘Project Evaluation Brief’
  • Areas of analysis:
    • Value Proposition
    • Product
    • Technology
    • Team
    • Competition
    • Market & Business Model
  • Develop Project Milestones
L

Loop: Refine and Review Business

  • Iterative process of refining prototypes, testing, feedback and developing MVP (Minimum Viable Product)
  • Innovation Hub helps you review your business model, develop your funding strategy and path to market
P

Propose Idea

  • Submit an Idea Share Form on our website. This is the first step in working with Brigham Innovation Hub and helps us understand your idea better and get to know you.
  • Come talk to our Innovation Hub team and share your ideas with us. Your idea remains confidential and yours. We are here to support you accelerate your idea forward.
  • Don’t have a fully formed idea? That’s perfectly fine. We love hearing about early stage ideas! Share with us your ideas, pain points or clinical challenges and we can work together to figure out potential solutions that can reach the market and improve patient care.
  • Attend Innovation Hub events like Idea Labs and Collaboration Nights to brainstorm with other clinicians and scientists, learn about particular themes and interact with both experienced innovation leaders and first-time innovators.
R

Review Proposal

Innovation Hub reviews your proposal to evaluate the commercial viability based on the following factors:

  • PEOPLE:
    • Role / Background
    • Skills & Experience
    • Who else needs to be on your team?
  • PROBLEM:
    • What is the market being served?
    • What is the unmet need?
    • Who is the customer?
  • SOLUTION:
    • What is the proposed product or service?
    • What category of innovation is this (i.e. Devices, Diagnostics, Therapeutics, Digital Health, Care delivery)?
    • What is the solution’s competitive advantage?
  • NEEDS/ NEXT STEPS:
    • What do you need from the iHub to move forward?
O

Offer Feedback

  • Innovation Hub offers feedback on status of your Idea Share proposal and whether it enters the Innovation Hub Pipeline.
  • If not, Innovation Hub provides feedback on areas (People, Problem, Solution or Needs) that require further development and more information from the Innovator and team.
P

Project Manager Assigned

  • Project Manager from Innovation Hub assigned to your proposal
  • Entered into Innovation Hub Pipeline as new Project
E

Establish Milestones and Conduct Analysis

Project Manager develops ‘Project Evaluation Brief’ that establishes milestones and includes analysis on the following areas:

Value Proposition
  • What is the patient problem addressed?How does the solution satisfy the unmet need?
Product
  • Describe the offering
  • What does the product/ service do?
  • How does it fit into the clinician workflow?
  • What product does it replace?
Technology
  • What is the underlying science and engineering?
  • How unique is the IP?
  • Prototype development plan
  • Determine feasibility
Team
  • Team background
  • Prior experience
  • Knowledge expertise
Competition
  • Current and emerging players
  • Basis of sustainable advantage: compare features and performance characteristics
Market & Business Model
  • Describe target market segments and adoption criteria
  • Develop market size model with estimates of volume, penetration, pricing, revenue
  • Go to market strategy
  • Target customer
  • Pricing strategy
  • Reimbursement
L
  • Iterative process of refining prototypes, testing, feedback from collaborators and developing MVP (Minimum Viable Product).
  • Innovation Hub helps you review your business model, develop your funding strategy and path to market, adoption and implementation.

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